Year 9 Commerce exam

What is promotion?

• The group of customers to whom the business intends to sell its products

• When products that are the same or similar are made to appear different

• When the market is divided into groups of people who share characteristics

• The methods used by a business to persuade consumers about its products

What is product differentiation?

• The methods used by a business remind consumers about their product

• When products that are the same or similar are made to appear different

• The group of customers to whom the business intends to sell its product

• When groups of people share common characteristics

What does the term 'target market; refer to?

• The methods used by a business to persuade consumers about their products

• When products that are the same or similar are made to appear different

• The group of customers to whom the business intends to sell its products

• When the total market is subdivided into groups of people

What are the 4P'S

• Product, price, place and prevention

• Price, place, produce and prevention

• Price, place, produce and promotion

• Product, price, place and promotion

A business promotion mix may include:

• personal selling, sales promotions, sponsorship

• word of mouth, sleight of hand, exaggeration

• sales promotions, outsourcing, word of mouth

• sales promotions, product placement, market research

Dividing consumers into groups with similar wants or needs is known as …

• diversification

• Discrimination

• Segmentation

• Location

A company that labels a product 'tomato sauce' when it is made of pumpkin and red food colouring is guilty of …

• unconscionable conduct

• Pyramid selling

• Bait-and-switch advertising

• Misleading and deceptive conduct

Which factor is most likely to influence a shopper in a supermarket to choose toilet rolls made from recycled paper?

• Value

• Service

• Environmental awareness

• Convenience

The role of promotion is to inform and persuade consumers about their product / service

• False
• True 

Which one is not an aim of promotion

• attract new customers
• raise awareness of a product
• increase brand loyalty
• speak to people one-on-one