Chapter 9 Market Research Methods

A market is

• a step in the product planning process.

• a group of potential customers for a particular product or service

• a group of entrepreneurs.

• a place where businesses are bought and sold.

Companies that sell to other companies are called

• B2C

• B2B

• none of the above

• C2C

Which of the following is a source for gathering secondary data?

• questionnaire

• telephone survey

• mailing

• none of the above

Which of the following is not a source for gathering secondary data?

• Chamber of Commerce

• focus group

• Forbes Magazine

• Census Bureau

UE testing stands for

• user ending testing

• user experience testing

• user eagerness testing

• utility experience testing

To understand a particular market, you need to research

• the business environment

• the competition

• individual consumers or businesses

• all of the above

Social media can be used as a free market research tool by

• improving your product based on the feedback you get

• seeing what kind of deals and pricing your competition is offering

• testing offers for your product or service and see what kind of response you get

• all of the above

To send a mailing to potential customers, you would buy names and addresses from a

• customer profile company

• secondary data source

• list-rental company

• primary data source

Potential customers in a market can include people or businesses.

• T

• F

Demographics include age, marital status, and education.

• T

• F