Chapter 2 Review

The assessment that lists and analyzes a company's strengths and weaknesses is know as which of the following?

• PEST Analysis

• SWOT Analysis

• Market Analysis

• None of the Selections

__________________ involves grouping people with similar interests, attitudes and opinions.

• Geographics

• Psychographics

• Demographics

• Market Segmentation

_____________ involves using a single marketing strategy to reach all customers.

• Niche Marketing

• Target Marketing

• Market Segmentation

• Mass Marketing

The process of classifying people who form a given market into an even smaller group is known as which of the following?

• Market Segmentation

• Target Market

• Niche Marketing

• Mass Marketing

_______________ is an expectation for performance that reflects the plans objective.

• Marketing Strategy

• Marketing Plan

• Situation Analysis

• Performance Standard

A _________________ identifies target markets and set marketing mix choices that focus on those markets.

• Marketing Mix

• Marketing Strategy

• Marketing Report

• Customer Profile

The projection of possible and future sales is better known as which of the following?

• Evaluation and Control

• Marketing Audit

• Sales Forecast

• Performance Standard

_______________ is a formal, written document that directs a company's activities for a specific period of time.

• Executive Summary

• Situation Analysis

• Marketing Plan

• Situation Analysis

PEST Analysis involves which of the following?

• Potential Factors

• People Factors

• Political Factors

• Place Factors

The three key areas of an internal company analysis do not involve company, customers, and competition.

• True

• False