Marketing Tactics & Propaganda

1. Everyone is doing it.” Join in for certain victory, or because it’s a mass movement and you don’t want to be left behind1.

• Bandwagon

• Card Stacking

• Beautiful People

• Transfer

Using famous, happy, and/or attractive people to make you feel like the product can make you like them.

• Testimonial

• Common Man

• Beautiful People

• Glittering Generations

Making the product look better by comparing certain facts to the competition, but not sharing all the facts.

• Emotional Appeal

• Name Calling

• Stretch the Truth

• Card Stacking

Targeting a specific competitor and using negative names to create an unfavorable opinion about them.

• Repetition

• Name Calling

• Statistics

• Common Man

Associate the product with something consumers love or relate to—so they will shift the qualities of that positive image to the product.

• Beautiful People

• Testimonial

• Glittering Generalities

• Transfer

Arouse emotions such as fear, humor, love, or desire

• Testimonial

• Name calling

• Glittering

• Emotional Appeal

Using a jingle or word this is repeated over and over again, getting stuck in your head. Can be catchy music and jingles as well as slogans or phrases

• Stretch the Truth

• Bandwagon

• Calling

• Repetition

this technique uses ordinary people, clothing, language, etc, to sell the product, in order to relate to regular people

• Beautiful People

• Glittering

• Repetition

• Common Man

Popular stars as spokespersons, receiving big contracts to endorse products. YOU can resemble your celebrity idol by using the product

• Emotional Appeal

• Glittering

• Testimonial

• Beautiful People

Uses emotionally appealing words but no actual data or concrete argument to prove it. Broad statements about audience beliefs

• Glittering Generalities

• Statistics

• Transfer

• Emotional Appeal