Marketing Tactics & Propaganda

Marketing Tactics & Propaganda

7th - 8th Grade

12 Qs

quiz-placeholder

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Marketing Tactics & Propaganda

Marketing Tactics & Propaganda

Assessment

Quiz

7th - 8th Grade

Medium

Used 12+ times

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12 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

1. Everyone is doing it.” Join in for certain victory, or because it’s a mass movement and you don’t want to be left behind1.

Bandwagon

Card Stacking

Beautiful People

Transfer

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Using famous, happy, and/or attractive people to make you feel like the product can make you like them.

Testimonial

Common Man

Beautiful People

Glittering Generations

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Making the product look better by comparing certain facts to the competition, but not sharing all the facts.

Emotional Appeal

Name Calling

Stretch the Truth

Card Stacking

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Targeting a specific competitor and using negative names to create an unfavorable opinion about them.

Repetition

Name Calling

Statistics

Common Man

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Associate the product with something consumers love or relate to—so they will shift the qualities of that positive image to the product.

Beautiful People

Testimonial

Glittering Generalities

Transfer

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Arouse emotions such as fear, humor, love, or desire

Testimonial

Name calling

Glittering

Emotional Appeal

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Using a jingle or word this is repeated over and over again, getting stuck in your head. Can be catchy music and jingles as well as slogans or phrases

Stretch the Truth

Bandwagon

Calling

Repetition

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