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Marketing Basics Review - Pre Learning

Authored by Mr. Robinson

Life Skills

10th - 12th Grade

Used 3+ times

Marketing Basics Review - Pre Learning
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35 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

A specific group of consumers that an organization selects as the focus of its marketing plan.

market
clients
customers
target market

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

The process of developing, promoting, and distributing goods and services to satisfy customer’s needs and wants.

marketing concept
marketing mix
market
marketing

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Potential customers with shared needs who have the desire and ability to buy a product.

market
target market
clients
customers

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Studies of consumers based on social and psychological characteristics, such as attitudes, interests, and opinions.

market segmentation
demographics
psychographics
geographics

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Things that people desire based on personality, experiences, or information about a product.

wants
needs
tangible
intangible

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Intangible goods, such as a movie ticket or an insurance company.

products

goods

wants

services

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Statistics about where people live.

demographics
behavioristics
geographics
psychographics

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Google

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Microsoft

Microsoft

Apple

Apple

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