Marketing Basics Review - Pre Learning

A specific group of consumers that an organization selects as the focus of its marketing plan.

• market
• clients
• customers
• target market

The process of developing, promoting, and distributing goods and services to satisfy customer’s needs and wants.

• marketing concept
• marketing mix
• market
• marketing

Potential customers with shared needs who have the desire and ability to buy a product.

• market
• target market
• clients
• customers

Studies of consumers based on social and psychological characteristics, such as attitudes, interests, and opinions.

• market segmentation
• demographics
• psychographics
• geographics

Things that people desire based on personality, experiences, or information about a product.

• wants
• needs
• tangible
• intangible

Intangible goods, such as a movie ticket or an insurance company.

• products

• goods

• wants

• services

Statistics about where people live.

• demographics
• behavioristics
• geographics
• psychographics

A combination of four basic marketing strategies: product, place, price, promotion.

• market segmentation
• marketing
• market
• marketing mix

The path a product takes from the producer to the consumer.

• target market
• market
• marketing concept
• channel of distribution

The idea that companies need to satisfy their customers while also trying to make a profit.

• marketing concept

• marketing

• marketing mix

• market segmentation