DMSM Unit 2 Practice

What does the M stand for in SMART goals?

• Meaningful

• Mandatory

• Mystical

• None of the above

Which of the following would NOT be a goal of social media marketing?

• Lower Revenue

• Loyal Brand Awareness

• Strong Customer Advocacy

• More Website Traffic

• Increased Email

Which of the following would not measure increased Brand Awareness?

• Follower's shares

• Retweets

• Response Time

• Impressions

When a visitor is referred to your website from social media, how long do they stay on your website before leaving is measured by

• Impression Rate

• Launching Rate

• Bounce Rate

• None of the above

Finding out which and how many customers share content online that's related to or promotes your brand--This would be a measurement of which social media goal?

• Customer Service

• Customer Advocacy

• Number of Support Requests

• Website Traffic

Which of the following would be an example of promotional content?

• A landscaper posting a coupon for $100 off fall yard clean up services

• Hydroflask posting a guide for best hikes in the PNW

• A plumber posting an article on ways to save water

• A business posting pictures of employees performing service to the community

For best practices, what percent of the social media content posted should be non promotional?

• 25%

• 50%

• 80%

• 90%

Your local pet groomer has finally decided to implement a social media marketing strategy. You would be wise in telling them to start marketing on all of the social media platforms

• TRUE

• FALSE

Brand awareness is the top reason businesses use social media

• TRUE

• FALSE

Which of the following is not one of the pillars of epic content?

• Value

• Staying Power

• Brand Awareness

• Uniqueness

• Passion