market research

Information collected for the first time specifically for a marketing research study is called:

• Secondary research
• Primary research
• Soft research
• Experimental research

What is the better definition of secondary research?

• Stealing someone else's information
• Using information that already exists
• Collecting new information
• Finding old research

What is an example of secondary data?

• You physically get the data
• You gather information from an outside source to help with your research
• Data with numbers
• Data with colours 

Graham wants some quick, informal feedback on his business ideas from friends and family. His best option would be:

• Share a survey and invite comments on Facebook
• Hand a written questionnaire to local shoppers
• Send a mailing to 500 local residents
• Commission a local market survey agency

Andy is asking questions via email to a young group of people to collect information about a new product. What method is Andy using?

• Target marketing
• Media research
• Survey
• Focus group

This is information that is useful and has already been collected for another purpose.

• Primary Data
• Secondary Data

This is information that is collected for the first time to solve the problem being studied or for use in achieving the goal of the project.

• Primary Data
• Secondary Data

This is a planned set of questions to which individuals or groups of people respond. 

• Survey
• Invoice 

This is a small number of people who are brought together to discuss elements of a specific issue or problem.

• Focus Group
• Observation
• Survey
• Test Market

Which of the following is a source of primary market research: 

• Focus groups 
• US Census Bureau