SEM1 21- 39

What type of sports team sells the most licensed merchandise?

• teams in midwest US

• winning teams

• college teams

• teams with traditional nicknames

Why do BIG fundraisers and MAJOR sporting events often invite celebrities to participate in their event?

• it helps sell concessions

• to provide the best entertainment

• to increase attendance and/or expose

• to make generous donations

what must a celebrity endorsement always do?

• reflect the honest opinion of the celebrity endorser because customers won't believe a celebrity if they are not genuine

• must reflect the opinion of most of the customers

• must reflect the beliefs of most other advertisements

• reflect the findings of the business

what is the risk to a professional or college sports organization when selling the stadium's naming rights to a large business. (Ex- Carolina Panthers selling stadium naming rights to Bank of America)

• unpredictable team performance (losing record)

• potential company bankruptcy (Bank of America files Bankruptcy and develops a poor reputation and can't afford to fulfill the financial obligation to the team)

• negative publicity about team players

• irregular fan attendance

what do sponsors want to accomplish by putting their company name/logos on NASCAR automobiles?

• brand recognition

• entertainment

• new leads

• contracts

who benefits from an effective sport entity sponsorship? (Think about WHO "benefits") ALSO "Sports Entity" just means "Sports Team"

• sport entity, fans, competitors

• sponsor, sport entity, fans

• competitors, sponsors, fans

• sponsor, competitors, sport entity

How can companies measure sponsorship success? In other words....How do they know if the money they spent on sponsorships was a good investment?

• Ticket sales

• Return on investment (ROI)

• Target Reach

• Dollars Spent

which of these is a "symbol based" logo?

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Which of these is a "text and symbol" based logo?

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The OCEAN wave Swim Team has a logo that consist of the Name "Ocean Wave" written in turquoise in a slanted typeface. What type of logo does Ocean Wave have?

• text-based

• symbol-based

• text & symbol based

• master based