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principle of marketing

Authored by Whendi Yawati

University

Used 429+ times

principle of marketing
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22 questions

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1.

MULTIPLE SELECT QUESTION

10 sec • 1 pt

"process and activities which meets customers’ requirements or needs either by satisfying them or by providing value to them in exchange for value to the companies." are definition from ___________

management

marketing

principle of marketing

principle of management

2.

MULTIPLE CHOICE QUESTION

10 sec • 1 pt

There are _________________ basic concepts of Marketing

2

4

6

8

3.

MULTIPLE CHOICE QUESTION

20 sec • 1 pt

Needs are ___________________________

requirements for something necessary in a person’s life

people’s needs that are moulded by culture and individual personality.

are created when the buying power backs a person’s want.

need-satisfying offerings of a firm to the market for attention, acquisition, use, or consumption

4.

MULTIPLE CHOICE QUESTION

20 sec • 1 pt

There are FIVE types of market. One of them are consumer market. Consumer market are ________________

Customers who buy products for further processing, reselling, renting and not for their own personal consumption.

Customers who buy products for their own consumption. They are the end users of the product

Government bodies and related agencies who buy products in order to provide services to the public.

Customers who buy goods to resell the goods to get profits

5.

MULTIPLE CHOICE QUESTION

20 sec • 1 pt

There are SIX marketing concepts. One of them are mostly offered consumer goods which consumer tends to buy a lot and product are highly buy in high quantity.


These are refer as __________________

Production

Product concepts

Selling Concept

Marketing concepts

6.

MULTIPLE CHOICE QUESTION

10 sec • 1 pt

Between exchange and transaction, which elements come first..

Exchange

Transactions

7.

MULTIPLE CHOICE QUESTION

20 sec • 1 pt

Relationship are ____________

tie between a customer and a product or a marketer, built as a result of frequent transactions

the basic unit of measurement for an exchange

the act of returning something of value to someone who has given a desired object

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