
principle of marketing
Authored by Whendi Yawati
University
Used 429+ times

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22 questions
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1.
MULTIPLE SELECT QUESTION
10 sec • 1 pt
"process and activities which meets customers’ requirements or needs either by satisfying them or by providing value to them in exchange for value to the companies." are definition from ___________
management
marketing
principle of marketing
principle of management
2.
MULTIPLE CHOICE QUESTION
10 sec • 1 pt
There are _________________ basic concepts of Marketing
2
4
6
8
3.
MULTIPLE CHOICE QUESTION
20 sec • 1 pt
Needs are ___________________________
requirements for something necessary in a person’s life
people’s needs that are moulded by culture and individual personality.
are created when the buying power backs a person’s want.
need-satisfying offerings of a firm to the market for attention, acquisition, use, or consumption
4.
MULTIPLE CHOICE QUESTION
20 sec • 1 pt
There are FIVE types of market. One of them are consumer market. Consumer market are ________________
Customers who buy products for further processing, reselling, renting and not for their own personal consumption.
Customers who buy products for their own consumption. They are the end users of the product
Government bodies and related agencies who buy products in order to provide services to the public.
Customers who buy goods to resell the goods to get profits
5.
MULTIPLE CHOICE QUESTION
20 sec • 1 pt
There are SIX marketing concepts. One of them are mostly offered consumer goods which consumer tends to buy a lot and product are highly buy in high quantity.
These are refer as __________________
Production
Product concepts
Selling Concept
Marketing concepts
6.
MULTIPLE CHOICE QUESTION
10 sec • 1 pt
Between exchange and transaction, which elements come first..
Exchange
Transactions
7.
MULTIPLE CHOICE QUESTION
20 sec • 1 pt
Relationship are ____________
tie between a customer and a product or a marketer, built as a result of frequent transactions
the basic unit of measurement for an exchange
the act of returning something of value to someone who has given a desired object
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