Differentiation & Target Market

_____ means different from anything else.

• Demographics

• Defensible

• Differentiated

• Target

The worst type of differentiation is __

• quality service

• defensible

• Price match

• patent your product

When it is hard for your company's competition to copy what’s different and better about your business.

• quality service

• price match

• defensible

• demographics

A _____ offers legal protection to an inventor and excludes others from making and selling copies of the protected invention.

• target market

• patent

• pro forma

• differentiated offering

A _____ is a particular group of consumers at which a product or service is aimed.

• target market

• differentiated offering

• pro forma

• patent

Identifying your target market makes it easier and more cost effective to ______.

• appeal to everyone

• sell your products to the masses

• reach your potential customers

• push away unnecessary customers

Members of a target market have similar _______.

• wants

• needs

• interest

• wants, needs, & interest

Which of the following might result from a company choosing to market their products to a mass audience instead of targeting a specific market?

• increased efficiency

• increased customer loyalty

• increased profits

• wasting time & money

Tells you who your customer is by providing statistical information about their age, gender, location, education level, income level, etc.

• demographics

• psycholgraphics

• geographics

• target marketing

Tells you why your customer buys by providing information about their habits, hobbies, attitudes, beliefs, values, etc.

• demographics

• psycholgraphics

• geographics

• target marketing