Marketing - Unit 2 Vocabulary

What is the person who buys a product called?

• Retailer
• Consumer
• Purchaser 
• Customer 

Define Promotion

• Refer to the entire set of activities, which communicate the product, brand or service to the user.

• The number of different product lines a manufactures or sells

• The process of creating, growing, and manufacturing

Income remaining after deduction of taxes, social security charges, and basic living costs.

• Disposable Income

• Census

• Discretionary Income

• Savings account

is an early motion picture exhibition device. It was designed for films.

• Kinetoscope

• Microscope

• Camera

• Optical Lenses

Vendor is an enterprise that contributes goods or services.

• True

• False

refer to the entire set of activities, which communicate the product, brand or service to the user.

• Marketing Information Management

• Selling

• Promotion

• Product Management

Is a form of advertising that uses famous personalities or celebrities who command a high degree of recognition, trust, respect or awareness amongst the people

• Publicity

• Sponsorship

• Sales Promotion

• Product Endorsement

What is marketing?

• action of promoting and selling products or services.

• to go to market

• marking your products or services

• the action of determining what is the profit

What are the 4 p's of the marketing mix?

• product, produce, preliminary, pottery

• product, price, preliminary, produce

• product, price, premliminary, promotion

• product, price, place, promotion

Core Product is a company product or service that is most directly related to its core competencies. The core product enable the use, benefit or problem-solving service for which the consumer is purchasing the product.

• True

• False