Designing and Managing Integrated Marketing Channels and Managing Retailing, Wholesaling, and Logistic

A sets of interdependent organizations participating in the process of making a product or service available for use or consumption is called…

• Multichannel marketing

• Marketing channels

• Marketing channels system

• Hybrid channels

For the following intermediaries, which one is an agent ?

• Wholesalers

• Transportation company

• Broker

• Retailers

The company should first think of target market, however, and then design the supply chain backward from the point. This strategy has been called …

• Demand chain planning

• Marketing Channels

• Value network

• Offer chain planning

Mention three types of shopper according to Periset Nunes and Crspedes’s opinion !

• Shopper based on habits, based on high value, and based on love diversity

• Shopper based on high value, based on price and based on quality

• Shopper based on service, based on price and based on love diversity

• Shopper based on quality, based on price, and based on service

Why would a producer delegate some of the selling job to intermediaries, relinquishing controlover how and to whom products are sold ? except..

• Intermediaries make goods widely available to target market

• Offering the firm more effectiveness and efficiency

• Intermediaries make goods more accessible to target market

• Offering the firm more efficiency and shorten target market

Mention three service outputs that channels produce !

• Spatial convenience, lot size and marketing channels

• Waiting and delivery, product variety, and network value

• Lot size, waiting and delivery time and service backup

• Lot size, network value, and marketing channels

Based on the picture above the fixed costs of which channel is lower than other ?

• Company sales force

• Manufacturer’s sales agency

• Level of sales

• Fasilitator

Based on the picture above the marketing channel of consumer goods is divided into several channels, one of them is a direct marketing. That consist of..

• Manufacturer, retailer and customer

• Manufacturer and customer

• Manufacturer, wholesaler, retailer, and customer

• Manufacturer, wholesaler, jobber, retailer, and customer

What relationship is shown by the picture above ?

• Direct marketing channels requires the highest cost than the others

• Value add of sale is directly proportional to cost per transaction

• Indirect channels requires the lowest cost than the others

• Cost per transaction isn’t directly proportional to value add of sale

Zero level marketing also called as

• Undirect level marketing

• Direct marketing channel

• Multi level marketing

• Low level marketing