Ch 9 & Ch 10

Brand Designation is?

• Creating something of a product

• Create differences between products

• Giving brand power to the product

• Identification of a product

The STP component is

• Overlapping Positioning

• Segmentation, Targeting, Positioning

• Targeting

• Structure, Performance, Excellence

Strategy in positioning

• Product attributes, Product benefits, Prices with the best quality, Usage, Competitors, Product quality

• Attributes,composition, Energy, The performance

• Presence, Excellence, Marketing

• Good performance

Brand equity is

• The influence of knowledge on consumer response to brand marketing.

• A brand has a product that is ready to be marketed

• Marketer's vision of the brand to be marketed and consumed

• Added value to products and services

What segmentation is that?

• The behavior of marketers who market products to consumers

• The act of designing a company's offer and image

• Market segmentation is the activity of dividing a market into different groups of buyers who have needs, Characteristics.

• Positioning the target market to offer products

What is approved by the brand?

• Giving brand power to products and services

• giving brand weaknesses to products and services

• offer brand

• promote brands to products and services

What is meant by brand equity?

• Added value to products and services

• less value given to products and services

• less value offered on products and services

• products and services offered

Mention 2 brand determination strategy?

• Unity can complicate new brand elements for new products, companies can implement some of their existing brand elements.

• Unity can complicate new brand elements for new products, companies can implement some of the brand elements that not yet exist.

• Unity can develop new brand elements for new products, companies can apply some of their existing brand elements.

• Unity can complicate old brand elements for new products, companies can implement some of their existing brand elements.

Mention the components of brand equity?

• Excellency

• Quality,relevance

• Quality

• Differentiation, energy, relevance, self-esteem, knowledge

Mention one general strategy in brand determination decisions?

• secondary name

• surnames are not separate for all products

• Individual name

• Corporate names are separated from individual product names