Marketing CH18

Marketing CH18

11th Grade

15 Qs

quiz-placeholder

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Marketing CH18

Marketing CH18

Assessment

Quiz

Life Skills

11th Grade

Medium

Created by

Lauren Breaux

Used 13+ times

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15 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is visual merchandising?

Print Advertising

TV Advertisement

physical elements to project an image to customers

Luring people into your place of business

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

The permanent or movable store furnishings are known as?

open displays

store decorations

interior displays

fixtures

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

The store's sign, marquee, outdoor lighting, banners, planters, awnings, windows, and the building itself.

store merchandising

store interior

store layout

storefront

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Media Image

what is this an example of

open display

closed display

POP display

architectural display

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Media Image

what type of display is this

open

point of purchase

closed

architectural

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which of the following will make merchandise look more attractive in the display cases?

lighting

motion

proportion

direction

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

The "rule of 3" is a well-known visual merchandising technique used in many displays

true

false

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