Marketing CH18

What is visual merchandising?

• Print Advertising

• TV Advertisement

• physical elements to project an image to customers

• Luring people into your place of business

The permanent or movable store furnishings are known as?

• open displays

• store decorations

• interior displays

• fixtures

The store's sign, marquee, outdoor lighting, banners, planters, awnings, windows, and the building itself.

• store merchandising

• store interior

• store layout

• storefront

what is this an example of

• open display

• closed display

• POP display

• architectural display

what type of display is this

• open

• point of purchase

• closed

• architectural

Which of the following will make merchandise look more attractive in the display cases?

• lighting

• motion

• proportion

• direction

The "rule of 3" is a well-known visual merchandising technique used in many displays

• true

• false

In retail how long does a display have to attract a customer's attention?

• 10-15 seconds

• 1-2 seconds

• 20-30 seconds

• 3-8 seconds

Businesses should always have a customer area such as seating, restrooms, or dressing rooms

• true

• false

Which types of colors are next to each other on the color wheel?

• adjacent colors

• analogous colors

• contrast colors

• complementary colors