1.03 Careers in Marketing

Which of the following traits are necessary in all marketing careers:

• Math skills and graphic design

• Teamwork and communication

• Creativity and independence

• Persistence and math skills

What trait is the most important for marketers who work in marketing operations?

• Analytical skills

• Creativity

• Communication skills

• Tech skills

Which of the following is an example of advertising:

• A chef develops a new dish for her restaurant.

• A commercial for a new product runs on TV.

• A new store opens in your town.

• A sporting goods store starts to get more business.

At Marcella’s company, she’s in charge of figuring out what customers need and want, and why they do what they do. What marketing career does Marcella have?

• Customer service

• Public relations

• Digital marketing

• Marketing research

Which of the following describes careers in marketing:

• They exist in very few industries.

• They are separate and distinct.

• They only exist online.

• They often overlap and run together.

Which of the following is an example of digital marketing:

• A restaurant places a coupon in a local newspaper.

• A company posts an offer on a social media network.

• A business sends fliers through the mail.

• A company runs a commercial on television.

Kwacky Kwackers needs a new package design for its crackers. What marketing professional would be responsible for creating the new package?

• Advertising

• Marketing research

• Channel management

• Product management

If a company wants to market its product to a targeted group of consumers and get specific, measurable results, it should consider using

• direct marketing.

• digital marketing.

• a deep product mix.

• product/service management

At Jamilah’s job she focuses on all marketing functions, including channel management, marketing-information management, pricing, product/service management, promotion, and selling. What marketing career does Jamilah have?

• Digital marketing

• Public relations

• Service marketing

• Marketing management

What marketing career involves catching customers' attention, informing them of products, and persuading them to buy?

• Marketing research

• Advertising

• Public relations

• Product management