Marketing 1 Ch. 3 Ethics and Social Responsibility

Ethics are...

• Moral Principles

• Values

• Beliefs

• All of the Above

What is Social Control?

• Used for large groups of people

• Used to control oneself

• Used to maintain behavioral norms

• Used in a public setting

Deontological theory states...

• People should do what's best for oneself

• People should do what's best for the group

• People should should not adhere to their obligations and duties

• People should adhere to their obligations and duties

Utilitarian ethical theory

• Is founded on the ability to predict the consequences of an action

• Is not fair to all people, but to some

• Focuses on the future rather than the past to predict consequences

• Uses human emotion to determine if a decision is ethical

Moral Relativism

• Time and place ethics are relative

• Centers their beliefs on the pressure of the moment

• Weighs competing factors at that moment

• All of the above

A code of ethics

• Is an external document for the public

• Is changed every month

• Is a guideline for employees of a firm

• Is used by most companies around the world

Corporate social responsibility (CSR)

• A business's focus on their bottom line

• A business's responsibility to their investors

• A business's short term vision

• A business's concern for society's welfare

Green Marketing

• Develops products designed to minimize negative effects on the environment

• Is a companies focus on the customers outlook of a product

• Focuses on switching from paper to electronic communications

• Is a fad trend in marketing

Cause-related marketing is...

• Producing marketing materials related to shifts in consumer interests

• Not based on a relationship with a company and a straight donation

• Marketing efforts between a for-profit firm and a non-profit organization

• Handled only by small to mid-size firms

The pyramid of corporate social responsibility includes all of the following levels except:

• Marketing responsibilities

• Legal responsibilities

• Economic responsibilities

• Ethical responsibilities