Branding

Branding begin in the

• 1950's

• 1940's

• 1960's

Mountain Dew is an example of

• A logo

• A brand name

• A trade character

Tony the Tiger is an example of a

• Trade character

• Logo

• Trade name

Heinz is an example of a

• Private label

• National brand

• Generic brand

Publix is an example of _____________ ________________ products

• Private distriputer

• National brand

• Generic brand

Generic brands don't have a

• Product

• Price

• Brand name

When General Mills uses Cheerios to promote a new product like apple cinnamon Cheerios is called

• Mixed brand

• Brand extension

• Brand licensing

What happens in brand dillution

• A brand loses its strength

• A brand becomes stronger

• A brand stays the same

Combining two different companies products is called

• Licensing

• Co-branding

• Co-oping

Mixed brands example

• Michelin manufactures name brand, private distributor and generic tires

• Ford makes only ford vehicles

• Dunkin Donuts make different flavored donuts