
IM CH 07-網路廣告
Authored by Tzu-jou Liao
Education
University
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7 questions
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1.
MULTIPLE SELECT QUESTION
20 sec • 1 pt
下列哪些項目是屬於網路廣告的優點?
雙向行銷
資訊回饋
區隔市場
精準行銷
2.
MULTIPLE CHOICE QUESTION
20 sec • 1 pt
網路廣告類型中位居第一位的是
橫幅廣告
按鈕廣告
多媒體廣告
電子郵件廣告
3.
MULTIPLE CHOICE QUESTION
20 sec • 1 pt
強調自動與即時化的概念,廣告買主透過競價的方式來決定廣告投放的族群,這種廣告類型稱為
分類式廣告
插播式廣告
程序式廣告
關鍵字廣告
4.
MULTIPLE CHOICE QUESTION
20 sec • 1 pt
廣告條每顯示 1000 次的費用, 稱為
CPM
CPC
CPS
CTR
5.
MULTIPLE SELECT QUESTION
20 sec • 1 pt
網路廣告的投放實驗結果發現,把超連結置放在網路廣告的哪些地方時,會獲得最好的點擊率?
側邊
後段
前段
中段
6.
MULTIPLE CHOICE QUESTION
20 sec • 1 pt
Google搜尋的廣告排名,取決於競價中的
出價
品質分數
廣告評級
廣告品質
7.
MULTIPLE SELECT QUESTION
20 sec • 1 pt
Facebook 主張,廣告主應該重視下列哪些項目,將可以創造廣告效益?
廣告觸達率
重複率
關鍵字
曝光頻率
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