SDA - LESSON 10.2

A Website that was once quite popular with younger visitors has lost some of its allure and traffic. How can you develop an audience for this Website?

• Validate all pages to ensure they comply with the latest W3C standard.

• Customize the company logos used on the site.

• Add animations to the site.

• Remove company logos.

You supervise the Web development team for your company. As your team is redesigning the company site, you need to make decisions about various issues, including acceptable color combinations, sales strategies and target markets. Other departments and individuals in your company will have important input that you need to include. Which step should you take?

• Attend a branding standards meeting.

• Create a branding standard for the Website.

• Validate all code created using an automated validation tool.

• Create a site map aimed at the target market.

Emily has been asked to update Webpage content for her company's site and is working with the marketing department to gather information that will help her revise site navigation and product content. Which audience-development technique would provide the information she seeks?

• Push technology

• Pull technology

• Search Engine Optimization (SEO)

• Visitor tracking

Nicolai wants to add demand-based content to his Website so that customers can access the information at their behest. Which audience-development technique describes the process Nicolai wants to implement?

• Push technology

• Pull technology

• Search Engine Optimization (SEO)

• Visitor tracking

One of your Web team members made several changes to the company Webpages. You need to provide a list of the changes that were made, but you do not know which pages were changed, and the team member who did the work is currently unavailable. Your supervisor needs the information immediately, so you must review each page manually to determine the changes. How can you avoid this situation in the future?

• Require all employees to validate pages after they make changes to them.

• Require all employees to obtain approval via email before making changes.

• Require all employees to document changes in writing.

• Require all employees to provide evidence of good-faith efforts to ensure accessibility.

One of your Web team members has made several changes to pages on a Web server. Another Web team member has updated several programs running on the Web server. Why is it important to document these types of changes?

• Documentation allows co-workers to avoid blame in case anything goes wrong.

• Documentation ensures that pages will remain accessible to all site visitors.

• Documentation allows management to identify parties to outsource and offshore.

• Documentation provides evidence that duties have been properly performed.

You helped your team's database administrator install a modern database from Oracle. Which type of database have you likely just installed?

• A flat-file database

• A relational database

• An open-source database

• A Web-enabled database

A user has just visited your Website and updated her contact information. This information was stored in a database. Which language was most likely used to update the database?

• PHP

• Perl

• ODBC

• SQL

Your Web team maintains a Website of more than 3,500 Webpages. Which of the following can help your end-users find the information they seek?

• An internal search engine

• A search site such as Google

• A relational database

• Structured Query Language (SQL)

You see the following MIME type on a file attached to an email: text/css. What file name extension is usually given to this MIME file type so that Web servers can properly process it?

• .txt

• .html

• .doc

• .css