Dave Ramsey Chapter 6

Which of the following is not a need?

• Housing

• Eating out

• Utilities

• Food

The purpose of advertising is to:

• Tease the consumer

• Persuade the consumer

• Inform the consumer

• All of the above

When a company places an ad and offers no interest on your purchase for three years

• They are not interested in making a profit

• They are showing their appreciation to you by giving you free money

• The cost of the financing is built into the price of the item

• All of the above

What is a safe assumption to make regarding companies and their marketing practices?

• Companies know that competition is fierce for consumer dollars

• Companies spend millions of dollars and do extensive research on advertising.

• Companies use all angles to aggressively compete for your money.

• All of the above

Identify which method companies are using to compete for your money:

ʺ90-days-same-as-cashʺ

• Personal selling

• Media

• Financing

• Product positioning

Identify which method companies are using to compete for your money: Reputation for holding its value

• Personal selling

• Media

• Financing

• Product positioning

Identify which method companies are using to compete for your money: Car salesman

• Personal selling

• Media

• Financing

• Product positioning

Identify which method companies are using to compete for your money: TV commercials

• Personal selling

• Media

• Financing

• Product positioning

Dave tells the story of a man who bought his dream car, drove it home, but then returned it the next day after some money calculations. This story is an example of:

• Brand recognition

• Buyerʹs remorse

• ʺBe backsʺ in the car business

• Opportunity cost

Which of the following should you consider when making a significant purchase?

• Your buying motives

• The opportunity cost

• If you canʹt pay with cash, donʹt buy it

• All of the above