Theorists - The Basics

Denotation - Connotation - Signs - Codes

• Barthes

• Levi-Strauss

• Neale

• Baudrillard

Narratives have a basic structure

• Barthes

• Levi-Strauss

• Curran & Seaton

• Todorov

Genres - Repetition & Difference - Hybridity

• Levi-Strauss

• Barthes

• Hall

• Neale

Binary oppositions - Structuralism

• Baudrillard

• Levi-Strauss

• Barthes

• Neale

The boundaries of the real world and the media are becoming increasingly blurred

• Gilroy

• Baudrillard

• Gerbner

• Barthes

Stereotypes are created by dominant groups using media language to reduce people to simple representations

• Gilroy

• van Zoonen

• Hall

• hooks

The media is increasingly used by individuals to create their own identities

• Gauntlett

• Butler

• Shirky

• van Zoonen

Men and women are still represented in the media to conform to set gender roles - women are objectified

• Gauntlett

• Hall

• van Zoonen

• hooks

Feminism is a constant struggle against a patriarchal society - other factors include race & class

• van Zoonen

• hooks

• Gilroy

• Butler

Gender is a social construct and can be described as a performance

• Hall

• Gauntlett

• van Zoonen

• Butler