
Marketing Research
Quiz
•
Life Skills
•
9th - 12th Grade
•
Medium

Britney James
Used 4+ times
FREE Resource
16 questions
Show all answers
1.
MULTIPLE CHOICE QUESTION
2 mins • 1 pt
The gathering of information to make marketing decisions
Marketing Research
Primary Data
Secondary Data
2.
MULTIPLE CHOICE QUESTION
2 mins • 1 pt
data collected for and about a specific business.
Marketing Research
Primary Data
Secondary Data
3.
MULTIPLE CHOICE QUESTION
2 mins • 1 pt
data collected for someone else or for nonmarketing reasons, but are available for you to use.
Marketing Research
Primary Data
Secondary Data
4.
MULTIPLE CHOICE QUESTION
2 mins • 1 pt
Observations, Interviews, Surveys, and Experiments are examples of
Primary Data
Secondary Data
5.
MULTIPLE CHOICE QUESTION
2 mins • 1 pt
Newspapers, Magazines, Journals, Computer Databases, and the Internet are examples of
Primary Data
Secondary Data
6.
MULTIPLE CHOICE QUESTION
2 mins • 1 pt
Secondary data is more expensive to obtain than primary data.
True
False
7.
MULTIPLE CHOICE QUESTION
2 mins • 1 pt
process of analyzing company data to find answers to questions
Data Mining
Focus Group
Secret Shopper
Interview
Survey
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