Marketing Research

The gathering of information to make marketing decisions

• Marketing Research

• Primary Data

• Secondary Data

data collected for and about a specific business.

• Marketing Research

• Primary Data

• Secondary Data

data collected for someone else or for nonmarketing reasons, but are available for you to use.

• Marketing Research

• Primary Data

• Secondary Data

Observations, Interviews, Surveys, and Experiments are examples of

• Primary Data

• Secondary Data

Newspapers, Magazines, Journals, Computer Databases, and the Internet are examples of

• Primary Data

• Secondary Data

Secondary data is more expensive to obtain than primary data.

• True

• False

process of analyzing company data to find answers to questions

• Data Mining

• Focus Group

• Secret Shopper

• Interview

• Survey

person hired by a company to visit a place of business and observe the quality of service

• Data Mining

• Focus Group

• Secret Shopper

• Interview

• Survey

formal meeting between two or more people, during which questions are asked of one person.

• Data Mining

• Focus Group

• Secret Shopper

• Interview

• Survey

organized study in which a researcher asks questions of a number of people

• Data Mining

• Focus Group

• Secret Shopper

• Interview

• Survey