Marketing Chapter 29

Marketing Chapter 29

9th - 12th Grade

24 Qs

quiz-placeholder

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Marketing Chapter 29

Marketing Chapter 29

Assessment

Quiz

Business

9th - 12th Grade

Practice Problem

Medium

Created by

marvin harness

Used 12+ times

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24 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which survey method has been limited by federal law?

questionnaire

personal interview

focus group interview

telephone interview

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Mystery shopping uses what type of method for collecting primary data.

questionnaire

personal interview

focus group interview

observation

survey

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What type of question is most often used as a filter question?

a two-choice question

a one-choice question

a level of agreement scale

a rating scale

a multiple choice question

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What type of data do business's own sales figures and customer records provide?

external secondary data

internal secondary data

internal primary data

external primary data

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the fastest and most cost-effective form of primary source research?

experiment

interview

observation

questionnaire

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Animation Trends could be a publication read by animation artists as well as video game developers. Therefore, it would be a(n) ____________________ publication.

experiment

interview

observation

questionnaire

Trade

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

A(n) ____________________ group is a group of 8 to 12 people who are brought together to evaluate a product, advertising, package design, or a marketing strategy.

focus

trade

experimental

primary

secondary

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