Mod Marketing - Chapter 6 & 7 Test

Mod Marketing - Chapter 6 & 7 Test

9th - 12th Grade

30 Qs

quiz-placeholder

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Mod Marketing - Chapter 6 & 7 Test

Mod Marketing - Chapter 6 & 7 Test

Assessment

Quiz

Life Skills, Business

9th - 12th Grade

Practice Problem

Medium

Created by

Janna Kohler

Used 17+ times

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30 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

The development & execution of a how a brand wants to be perceived, how it's different than its competitors, and the role it takes in an overall industry

Positioning

Positioning statement

Brand/product categories

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

The groups into which similar types of brands and/or products are thought of

Positioning strategy

Positioning authenticity

Brand/product categories

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Stores that provide various products for consumer use

Retail stores

Wholesalers

Manufacturers

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Plan for accomplishing positioning goals

Positioning authenticity

Positioning strategy

Positioning statement

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

A brand's actions, involvement, and performance align with what the brand's positioning portrays

Positioning authenticity

Positioning statement

Positioning

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Packaging used to present a product to consumers

Display packaging

Positioning

Brand/product categories

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What holds a product; can refer to the container in which its transported or displayed

Packaging

Display packaging

Retail stores

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