Mod Marketing - Chapter 6 & 7 Test

The development & execution of a how a brand wants to be perceived, how it's different than its competitors, and the role it takes in an overall industry

• Positioning

• Positioning statement

• Brand/product categories

The groups into which similar types of brands and/or products are thought of

• Positioning strategy

• Positioning authenticity

• Brand/product categories

Stores that provide various products for consumer use

• Retail stores

• Wholesalers

• Manufacturers

Plan for accomplishing positioning goals

• Positioning authenticity

• Positioning strategy

• Positioning statement

A brand's actions, involvement, and performance align with what the brand's positioning portrays

• Positioning authenticity

• Positioning statement

• Positioning

Packaging used to present a product to consumers

• Display packaging

• Positioning

• Brand/product categories

What holds a product; can refer to the container in which its transported or displayed

• Packaging

• Display packaging

• Retail stores

Wording that expresses a brand's positioning approach and associated core concepts that help create differentiation from competitors

• Positioning strategy

• Positioning statement

• Positioning authenticity

Which of the following is NOT a component of strategic positioning?

• True to the company

• Alignment with the 4 Ps

• Messaging

• Separation from the 4 Ps

Which of the following is NOT a component of strategic positioning?

• Authenticity

• Audience connection

• Presentation/packaging

• Social media