Chapter 14 COM 200

Netflix struggled from 1997 until 2016 and even tried to sell out to Google.

• True

• False

Media industries are typically structured in one of three ways: as a monopoly, an oligopoly (the most common structure), or a limited competition (typical of the radio and newspaper industries).

• True

• False

The shift to an information-based economy emphasized the cultivation of specialized niche media markets.

• True

• False

The purpose of antitrust laws is to encourage diversity and competition in the marketplace.

• True

• False

The purpose of the 1950 Celler-Kefauver Act was to limit corporate mergers and joint ventures that reduced competition.

• True

• False

The movement toward business deregulation started during the presidency of Ronald Reagan (1981–1989).

• True

• False

The deregulation movement returned media economics to nineteenth-century principles, exemplified by the Telecommunications Act of 1996 (signed by President Bill Clinton).

• True

• False

Most media companies spread out their holdings among various types of mass media rather than trying to control one medium, to avoid monopoly charges.

• True

• False

The global economy has reduced prices to the point where most low-paid workers in Third World factories CAN afford the computers and TV sets they help manufacture.

• True

• False

Due to the rise of specialization, people under eighteen and women over fifty have more cable television shows targeted at them.

• True

• False