Intro to Business- Ch. 10 review including vocab

The money a customer must pay for a product or service

• marketing

• price

• personal selling

• advertising

Any paid form of communication through mass media directed at identified consumers to provide information and influence their actions.

• promotion

• marketing

• advertising

A specific group of customers that have similar wants and needs.

• marketing mix

• target market

• distribution

The reasons consumers decide what products and services to purchase.

• buying motives

• consumer decision-making process

• marketing strategy

Activities that are consumed at the same time they are produced.

• marketing

• distribution

• services

• advertising

Any form of communication used to inform, persuade, or remind; the advancement of an employee to a position with greater responsibility.

• promotion

• effective communication

• personal selling

The route a product follows and the businesses involved in moving a product from the producer to the final consumer.

• marketing strategy

• channel of distribution

• marketing mix

A company's plan that identifies how it will use marketing to achieve its goals.

• consumer decision-making process

• marketing research

• marketing strategy

The specific sequence of steps consumers follow to make a purchase.

• effective communication

• consumer decision-making process

• personal selling

Finding solutions to problems through carefully designed studies involving customers

• marketing research

• marketing strategy

• marketing mix