Intro to Marketing Unit Exam

Which of the following is NOT a benefit of marketing?

• Stimulating competition

• Increasing people's needs

• Educating consumers

• Improving the economy

Which of the following is an example of a good?

• Athletic shoes

• Tax preparation

• Lawn care

• Manicure

If prices for a product goes up, what happens to demand?

• Increases

• Decreases

• Stays the same

The price of a product must cover:

• Producing the product

• Selling the product

• Producing and selling the product

Which of the following tasks is NOT performed by a broker?

• Arranging transportation for distribution

• Scheduling shipping

• Manufacturing the product

• Facilitating payment for the product

Promoting a company instead of a product is an example of:

• Institutional promotion

• Direct promotion

• Product promotion

• Marketing promotion

Which item below is an example of promotion?

• TV commercial

• Radio Ad

• Magazine Ad

• All of the above

Which of the following statements about marketing is NOT true?

• Maintaining relationships with customers is a good business practice

• Marketing involves building a relationship between buyers and sellers

• It is more costly to keep a current customer than to attract a new one

• Long-term relationships result in customers who are loyal to the business

A department store decides to offer its own credit terms at very low interest rates of customers that can prove they are local. This is an example of:

• Place utility

• Form utility

• Possession utility

• Information utility

The person who coordinates and monitors all activities from building a product to delivery to the end user is the ______________________________.

• Supply chain manager

• Agent/Broker

• Industrial distributor

• Intermediary