Marketing Basics

Which of the following utilities involves making products?

• information utility

• form utility

• place utility

• possession utility

Bob asked his mom to buy him Coco Puffs after watching a TV ad. What group does he belong to?

• a customer group

• a customer market

• a target market

• a possession utility

What economic utility increased when fast-food restaurants began accepting credit cards?

• possession utility

• form utility

• information utility

• place utility

When Jan finished her stay, she completed a survey of the hotel. What core function is this?

• product planning

• place utility

• marketing information management

• marketing mix

What does a miniature golf business provide to its customers?

• product planning

• information utility

• an exchange

• a service

After an appointment from the cable company, Tom answered a survey. What is this function?

• product planning

• information utility

• marketing information management

• marketing mix

B2B sales?

• broadcasting to business

• buying to business

• billing to business

• business to business

Frequent buyer rewards cards are known as?

• loyalty programs

• redemption programs

• discount incentives

• free products

What are B2C sales

• business to communication sales

• billing to customers

• business to consumer sales

• broadcasting to consumers

Window displays communicate information about a product to consumers. What utility is this?

• information

• form

• time

• selling