SWOT & PEST Analysis

An examination of the organization's Strengths, Weaknesses, Opportunity & Threats

• Business Plan of Action

• SWOT Analsysi

• PEST Analysis

• Mission Statement

Strengths and Weaknesses in a business as referred to by SWOT analysis

• External Factors

• Poor Planning

• Internal Factors

• Good Management

An example of Opportunities or Threats from the external environment

• Competitors

• GDP per capita

• Sales

• Strengths

Things within a business that managers can influence and control (as it relates to SWOT)

• Employee Performance

• Sales Revenue

• External Factors

• Internal Factors

Things outside a business that managers cannot control (as it relates to SWOT)

• Internal Factors

• External Factors

• Termperature

• Weather

Great communication skills and analytical abilities is an example of a type of

• Strength

• Weakness

• Opportunity

• Threat

Global expansion in a company is an example of a(n)

• Strength

• Weakness

• Opportunity

• Threat

A business has a poor reputation among customers , this would be considered to be a(n)

• Strength

• Weakness

• Opportunity

• Threat

Changes in demographics results in shifting demand away from products, this is classified as a

• Strength

• Weakness

• Opportunity

• Threat

A company has a strong brand name, this would be a(n)

• Strength

• Weakness

• Opportunity

• Threat