Branding

Brand- a mark or design placed on a product to distinguish it from other products and to identify the owner of the brand.

• True

• False

consists of words, numbers, or letters that can be spoken

• Brand Name

• Logo

• Slogan

picture, design, or graphic image that is associated with a brand

• Brand Name

• Logo

• Slogan

phrase or sentence that summarizes some essential aspect of the product

• Brand Name

• Logo

• Slogan

brand that represents the whole company

• Corporate Brand

• Product Brand

brand of a specific product

• Corporate Brand

• Product Brand

brand created by a manufacturer for its products AKA national or regional brands Ex: Lay’s Potato Chips, Cover Girl makeup

• Manufacturer Brand

• Private Brand

• Generic Brand

brand owned by a reseller AKA store brand, distributor brand, dealer brand, private label Gap jeans only bought at Gap store

• Manufacturer Brand

• Private Brand

• Generic Brand

product that is not branded Ex: grocery store items, prescriptions, etc.

• Manufacturer Brand

• Private Brand

• Generic Brand

Identifies the product ,Provides assurance of quality, and Provides assurance of consistency is:

• what the brand does for the customer

• what the brand does for the company

• All of the above

• None of the above