Strengths and Weaknesses of Qualitative Approach

Which of the following is NOT a qualitative method?

• Observation

• Depth Interview

• Survey

• Ethnographic Study

Which of the following is a STRENGTH of qualitative research?

• Representative of the whole

• Provides in-depth information

• Is quick

• Has a low response rate

Which of the following methods allows the researcher to closely monitor social processes or objects?

• Observation

• Content Analysis

• Interview

• Focus Group

Which of the following is NOT a strength of qualitative research?

• Flexibility

• Representativeness of the whole

• Ability to observe non-verbal communication

• High turnover rate

Which of the following methods allows the researcher to ask tour and probing questions?

• Questionnaire

• Ethnography

• Observation

• Focus group

Qualitative methods require great reflexivity. What does this mean?

• Separating oneself from the emotions of what is being studied.

• Separating right from wrong answers

• Differentiating between responses

• Ability to disguise identity of researcher

Which of the following is NOT a weakness of qualitative methods?

• Findings are not generalizable to an entire population.

• Prone to excessive subjectivity and researcher-bias.

• The analysis process for qualitative data is not always straightforward.

• Sample selection fairness