Sports Marketing ch. 7 Review

For a product or service to be successful, customers must be able to obtain the product or service when and where they want it.

• True

• False

The timing of a live entertainment event rarely affects the distribution to other countries.

• True

• False

"Jailbreaking" a phone is an illegal procedure that allows users nearly unlimited access to unauthorized apps.

• True

• False

Well-produced Broadway-style plays draw small audiences today.

• True

• False

Live performances are expensive to produce and always generate a large amount of revenue.

• True

• False

Today, most television programs are distributed to viewers just once or twice.

• True

• False

The channel members involved in making a product or service available are called

• producers

• manufacturers

• intermediaries

• market researchers

U.S. football is well suited for being broadcast on television because

• there are several time outs during the game

• each football play lasts for a short period of time

• each football play lasts for a long period of time

• it has continuous activity

New technologies that change existing forms of communication channels are called

• large area networks

• disruptive technologies

• jailbreak networks

• smart technologies

A group of TV channels sold as a package for one monthly price is called a

• pay-as-you-go bundle

• subscription service

• cable bundle

• cafeteria-style plan