Product Placement in TV and Movies

This occurs when manufacturers of goods pay to have their products included in movies and television programs:

• product placement

• telemarketing

The inclusion of products in television programs and movies is

• on the decline in the United States and around the world.

• a growing industry worth billions of dollars in the United States.

Of all products placed in entertainment programs, most are placed in:

• television

• on-line games

• movies

• video games

Why has product placement within entertainment programs become so popular with marketers?

• Consumers enjoy seeing real products used in television programs and movies.

• Businesses must find innovative ways to cut through the ad clutter of modern life.

According to some studies, Americans are exposed to as many as ___________ ads each day.

• 300

• 3,000

Which statement best describes the impact of the Digital Video Recorder on marketers in the United States?

• The DVR has created more commercial opportunities for American consumers.

• The DVR has resulted in the placement of products within the entertainment portion of the programming.

What percentage of Americans with DVRs will skip commercials?

• 10%

• 90%

The DVR allows most people who own them to watch additional TV programs and thus view additional 30 second commercials.

• True

• False

One of the primary sponsors for the television program American Idol has been:

• Coca Cola

• Pepsi

What successful sitcom proved that commercial products could be fully integrated into the plot of the program without affecting the popularity of the show with viewers or other product advertisers?

• I Love Lucy

• Seinfeld

• Friends

• Cheers