ProStart Level 2 Ch.1 Introduction to Marketing

A group of people,customers/guests, who desire a product or service are called

• group.

• market.

• segment.

• community.

The process of communicating a business's message to its market is called

• servicing.

• presenting.

• marketing.

• positioning.

What consists of all of the food and services offered by an operation to guests?

• Presentation mix

• Communication mix

• Product-service mix

• Contemporary mix

All of the elements that make an operation look unique are a part of the

• presentation mix.

• communication mix.

• Product-service mix.

• Contemporary marketing mix.

The ways in which an operation actively tries to reach its desired guests through advertising, are part of the operation's

• presentation mix.

• communication mix.

• product-service mix.

• contemporary marketing mix.

The list of steps an operation must take to sell a product or service is called a

• marketing plan.

• promotion mix.

• research report.

• mission statement.

Which part of a SWOT analysis identifies the factors outside the operation that could decrease revenues or increase costs?

• Strengths

• Weaknesses

• Opportunities

• Threats

Paying to present or promote an operation's products, services, or identity is called

• advertising.

• personal selling.

• public relations.

• direct marketing.

Limited, or short-term, incentives to entice guests to patronize and operation are knows as

• advertising.

• personal selling.

• sales promotions.

• direct marketing.

The process by which an operation interacts with the community a large is called

• advertising.

• personal selling.

• public relations.

• direct marketing.