BPM -- Chapter 15

What is being communicated.

• Noise

• Promotion

• Publicity

• Message

The transfer of a message from a sender to a receiver.

• Communication Process

• Media (Message Channel)

• Advertising

• Decoding

When a sender converts an idea into a message that the receiver can understand.

• Public Relations

• Promotional Mix

• Encoding

• Sales Promotion

Any form of communication that a company uses to inform, persuade, or remind consumers about its products, services or even itself.

• Personal Selling

• Promotion

• Sales Promotion

• Encoding

Any distracting information in the transmission, the message channel, or the receiver's environment that may inhibit or distract from the message.

• Promotion

• Communication Process

• Public Relations

• Noise

Any activity or material that gives consumers a direct incentive to buy.

• Sales Promotion

• Promotion

• Decoding

• Encoding

How the message will be distributed; the method by which the message travels.

• Advertising

• Publicity

• Media (Message Channel)

• Mass Communication

Process by which the receiver interprets the transmitted language and symbols to comprehend the message.

• Decoding

• Message

• Encoding

• Sales Promotion

Effort to reach consumers by generating positive publicity.

• Publicity

• Promotion

• Public Relations

• Advertising

Person-to-person communication with a potential customer in an effort to inform, persuade, or remind the customer to purchase an organization's products or services.

• Promotional Mix

• Personal Selling

• Decoding

• Promotion