
BPM -- Chapter 15
Authored by Chelsey Sadler
11th - 12th Grade
18 Questions
Used 38+ times

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1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is being communicated.
Noise
Promotion
Publicity
Message
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
The transfer of a message from a sender to a receiver.
Communication Process
Media (Message Channel)
Advertising
Decoding
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
When a sender converts an idea into a message that the receiver can understand.
Public Relations
Promotional Mix
Encoding
Sales Promotion
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Any form of communication that a company uses to inform, persuade, or remind consumers about its products, services or even itself.
Personal Selling
Promotion
Sales Promotion
Encoding
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Any distracting information in the transmission, the message channel, or the receiver's environment that may inhibit or distract from the message.
Promotion
Communication Process
Public Relations
Noise
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Any activity or material that gives consumers a direct incentive to buy.
Sales Promotion
Promotion
Decoding
Encoding
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
How the message will be distributed; the method by which the message travels.
Advertising
Publicity
Media (Message Channel)
Mass Communication
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