Marketing Principles Mid Term Review 2019

Marketing begins with?

• selling a good product

• understanding customers

• pricing the product correctly

• developing a customer survey

Gender, ethnicity, age, and personality are factors that make up

• personal identity

• personality

• culture

• social class

Dinner in a fancy restaurant usually is classified as a

• want

• need

• motive

• buying decision

Encouraging consumers to "join the group" through the purchase of products and services is based on

• rational buying motives

• personality

• reference groups

• routine decision making

Maslow classified esteem needs as

• physical and economic safety

• realizing your potential

• friends, love, belonging

• respect and recognition

Those who buy a product or service for personal use

• business consumers

• reference group

• self-concept

• final consumer

The reason that people buy

• buying motives

• buying behavior

• self-concept

• attitude

The forces of love, affection, guilt, fear, or passion that compel consumers to buy

• rational motives

• hedonic motive

• patronage motives

• final consumer

________________decision making occurs when the consumer methodically goes through all five steps of the decision making process

• Routine

• Extensive

• Routine

• Extreme

If consumers choose a product using ____________decision making, they do not want to be overwhelmed with information.

• extensive

• routine

• limited

• extreme