DP Business HL - Marketing 4.1-4.4

Marketing is not about...

• Customer relations management

• Meeting the needs and wants of consumers

• Recruiting the best salespeople

• Understanding the needs and wants of customers

Which statement cannot be applied to the nature of marketing?

• Customers are of central importance in marketing

• It affects all functional aspects of a business

• It is all about selling products to meet the needs of customers

• Marketing is far more than advertising

The size of a market is not measured in terms of...

• Marketing Budgets

• Sales Revenue

• Sales Volume

• The number of customers

Which of the following is not part of the marketing mix for physical goods?

• Place

• People

• Product

• Promotion

The marketing mix for services does not necssarily include...

• Packaging

• People

• Physical Evidence

• Price

Which of the following is not part of the marketing mix for services?

• People

• Physical Evidence

• Place

• Production

Market orientation is a marketing strategy that involves...

• Developing products based on an organization's production capabilities

• Primary research to find out about customers' wants and needs

• Producing goods that are innovative to meet the needs of the market

• Researching consumers' needs in order to develop new products

Which statement does not apply to a market oriented business?

• Customer buying habits enable a firm to use appropriate promotional strategies

• Pricing decisions consider what customers are prepared and able to pay

• The products made by a market orientated business are what customers actually want or need

• There is a lot of spending on product research and development

Which feature cannot be applied to market oriented busiensses?

• Distribution networks make it convenient for customers to make purchases

• Price is based on customers' ability and willingnesss to pay

• Products are designed according to what the producer feels will sell

• Research is conducted about people's needs and wants

Product oriented marketing means...

• Basing all marketing decisions on the needs of customers

• Producing and marketing products that the firm believes will sell

• Using a firm's assets to increase the marketing budget

• Using a firm's strengths such as its brand image to market existing and new products