2019 Sports & Event Marketing Midterm

One of the main differences between professional and amateur athletes is that for the professionals, the game is often

• their occupation.

• closed to the public

• free of charge.

• played for enjoyment.

Which of the following is an example of marketing the sport event:

• Holding a race for a charitable organization

• Selling food products to a concession stand

• Delivering exercise bikes to retailers

• Distributing information about a NASCAR race

The National Collegiate Athletic Association and the Professional Golfers' Association are examples of

• labor unions.

• trade associations.

• sanctioning bodies.

• professional societies.

Which of the following help create the excitement and enthusiasm that make the games what they are:

• Team owners

• Coaches

• Trainers

• Spectators

Professional sports teams benefit their surrounding community by

• endorsing local political candidates.

• attracting tourist dollars.

• hiring handlers to make sure athletes behave.

• making seat licenses available to season ticket holders.

When a professional football expansion team is established in a community, the economic impact might result in

• business closures, job layoffs, and high inflation rates.

• more tourism, lower tax rates, and high interest rates.

• increased job creation and more consumer spending.

• higher tax rates and fewer financial investment opportunities.

The Chamber of Commerce for a large city estimates the income for the city generated by the sales tax, parking fees, food-service tax, and amusement tax collected as a result of a rock concert. This is an example of __________ impact.

• total

• indirect

• fiscal

• direct

Which law makes restraining free trade and competition illegal?

• The Sherman Antitrust Act

• The Lanham Act

• The National Labor Relations Act

• The Sports Broadcasting Act of 1961

Which of the following is an unfair, anti-competitive trade practice in sport/event marketing:

• Trademark infringement

• Loss prevention

• Employee strike

• Sponsorship exclusivity

The best way to avoid buying counterfeit tickets to a game/event is to purchase them

• from reputable scalpers.

• several months in advance.

• at an online auction site.

• at official ticket outlets.