Refers to the financial opportunity that is given up because you choose to do something else with your money.

• Trade-off

• Opportunity Purchase

• Opportunity Cost

• Consumerism

Which of the following is not a form of product positioning?

• Shelf positioning

• Packaging and color

• Financing

• Brand recognition

The purpose of advertising is to:

• Tease the consumer

• Inform the consumer

• Persuade the consumer

• All of these

The process of communicating the value of a product or service to customers.

• Product positioning

• Marketing

• Financing

• Opportunity Cost

Which of the following is not a need?

• Housing

• Eating Out

• Utilities

• Food

The promotion of a product or service by identifying it with distinct characteristics; usually associated with public perception, quality or effectiveness.

• Product positioning

• Branding

• Marketing

• Consumerism

When a company places an ad and offers no interest on your purchase for three years:

• They are not interested in making a profit

• They are showing their appreciation to you by giving you free money

• The cost of the financing is built into the price of the item

• All of these

Zero percent financing is nothing more than a really good marketing tool.

• True

• False

Repetition has proven to be an ineffective marketing technique.

• True

• False

Feeling regret or concern after making a large purchase.

• Buyer's Remorse

• Consumerism

• Opportunity Cost

• Marketing