SWOT analysis is a method for analysing a business, its resources and its _____

• profit levels.

• stakeholders.

• employees.

• environment.

SWOT analysis aims to discover ____

• How many employees to hire.

• How many units to sell in order to break even

• What the business does better than the competition

• the meaning of life.

SWOT analysis aims to discover:

• What employees do better

• What stakeholders do better

• What shareholders do better

• What competitors do better

SWOT analysis aims to discover:

• Whether it is making the most of the opportunities available

• What their gross profit margins are.

• Who their target market is.

• The key political threats facing the enterprise.

What does the S in SWOT stand for?

• Society

• Social

• Selling

• Strengths

What does the W in SWOT stand for?

• Withdraw

• Weather

• Weaknesses

• Weighted

What does the O in SWOT stand for?

• Opportunities

• Opportunity costs

• Opportunity exit

• Openness

What does the T in SWOT stand for?

• Technoligical

• Threats

• Turnover

• Trading

What does the P in PEST analysis stand for?

• Profit

• Pressure

• Political

• Potential

What does the E in PEST analysis stand for?

• Ergonomic

• Environmental

• Economic

• Ecological