Advertising Final BIG Review 1

Attention, Interest, Desire, Action

• Action
• Desire
• Advergaming
• Aida

Advertising Placed In A Video Game

• Advertising
• Advertainment
• Advergaming
• Persuading

Any Form Of Direct Contact Between A Salesperson And A Customer.

• Personal Selling
• Product Advertising
• Seasonal Media Schedule
• Advertainment

The Originator Of The Message In The Communication Process

• Sender
• Receiver
• Feedback
• Medium

Short-Term Incentives To Encourage The Purchase Or Sale Of A Product Or Service

• Brand Switching
• Sales Promotion
• Advertainment
• Communication

A Form Of Advertising Designed To Stimulate Primary Demand For A New Product

• Competitive Advertising
• Product Advertising
• Pioneering Advertising
• Institutional Advertising

Persuading Customers To Leave Their Current Candy Brand And Try A New Company'S Products

• Advertising
• Communication
• Brand Switching
• Advertainment

Used When Goal Is To Get The Target Market To Make A Purchase Or Take An Action

• Decoding
• Persuading
• Advertising
• Informing

Used When The Goal Is To Convert A Consumer Need Into Interest In A New Product

• Informing
• Encoding
• Reminding
• Decoding

The Number Of Times A Consumer Views A Given Message During A Certain Period

• Frequency
• Reminding
• Persuading
• Informing