Chapter 3 consumer Buying behavior

Who is consumer?

• Business organization who buy product for resell

• Individual or household who buy product or services for personal consumption

• Business organization who buy product for processing

• Wholesaler

Which of the following described consumer buying behavior?

• The process by which companies create value for customer

• The process of how consumers make purchase decisions and how they use the purchased products

• The process of why people buying a product and evaluate the product

• The process of buyer perception in buying a product

According to stimulus response model of buying behaviour, the place where consumers process marketing stimuli prior to making a purchase decision is called the ___________.

• Consumer’s cognitive schema

• Consumer’s thoughts-emotions network

• Consumer’s value chain

• Consumer’s black box

The black box is most closely associated with ____________

• the stimulus response model

• black hole model

• product adoption model

• status model

All of the following are included in a subculture within the cultural context EXCEPT ______________.

• racial groups

• gender

• nationalities

• geographic region

As related to lifestyle, AIO dimensions would best be described as being ________.

• activities, involvement and operation

• activities, involvement and organization

• activities, intellectual, opinion

• activities, interest and opinion

What is one way that a social class is NOT measures?

• Wealth

• Health

• Occupation

• Education level

People often buy products that show their _____________ in society.

• status

• belief

• perception

• motivation

Ziana Zain - Icon of world-class local entertainment and lifestyle is the latest ambassador of Safi Rania Diamond. Ziana Zain is a/an __________ because she has strong influence within the society due to her characteristics, knowledge and skills.

• subjective leader

• opinion leader

• collective leader

• public speaker

A buyer’s decisions also are influenced by ________ such as the buyer’s age and life-cycle stage, occupation, economic situation, lifestyle, personality and self concept.

• personal

• social

• cultural

• technological