Ethos, Logos, Pathos

what is the definition of ethos?

• The emotional appeal, appeals to an audience's needs, values, and emotional sensibilities.

• the ethical appeal is based on the character, credibility, or reliability of the writer.

• The appeal based on logic or reason.

what is the definition of logos?

• the ethical appeal is based on the character, credibility, or reliability of the writer.

• The emotional appeal, appeals to an audience's needs, values, and emotional sensibilities.

• The appeal based on logic or reason.

what is the definition of pathos?

• The appeal based on logic or reason.

• The emotional appeal, appeals to an audience's needs, values, and emotional sensibilities.

• the ethical appeal is based on the character, credibility, or reliability of the writer.

Ethos, Logos, or Pathos?

"I have run a successful business, I can help the economy" any businessman/wannabe politician.

• Ethos

• Logos

• Pathos

Ethos, Logos, or Pathos?

"Every day, tuberculosis kills 5,000 people. The global incidence rate of tuberculosis is rising; therefore, we need to commit more resources to finding a more effective cure."

• Ethos

• Logos

• Pathos

Ethos, Logos, or Pathos

The lifelong pain and anguish experience by children of abusive and neglectful parents can never be erased.

• Ethos

• Logos

• Pathos

Ethos, Logos, or Pathos

persuading an audience with reason, using facts and figures.

• Logos

• Ethos

• Pathos

Ethos, Logos, or Pathos?

convincing an audience of an argument by creating an emotional response to an impassioned plea or a convincing story.

• Logos

• Ethos

• Pathos

Ethos, Logos, or Pathos

used as a means of convincing an audience via the authority or credibility of the persuader, be it a notable or experienced figure in the field or even a popular celebrity.

• Logos

• Ethos

• Pathos

Which is NOT an example of ethos?

• "As a doctor, I am qualified to tell you that this course of treatment will likely generate the best results."

• "My three decades of experience in public service, my tireless commitment to the people of this community, and my willingness to reach across the aisle and cooperate with the opposition, make me the ideal candidate for your mayor."

• "The data is perfectly clear: this investment has consistently turned a profit year-over-year, even in spite of market declines in other areas."

• "If you're still unsure, please consider that my advanced degree and fieldwork speak for themselves."