Ch. 18 Review: Visual Merchandising and Display

Ch. 18 Review: Visual Merchandising and Display

9th - 12th Grade

28 Qs

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Ch. 18 Review: Visual Merchandising and Display

Ch. 18 Review: Visual Merchandising and Display

Assessment

Quiz

9th - 12th Grade

Practice Problem

Medium

Created by

James Blahnik

Used 39+ times

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28 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which of the following refers to the ways stores use floor space to facilitate sales and serve customers?

Interior Displays

Storefront

Store Interior

Store Layout

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

The storefront projects a brand identity and distinguishes a store from its competitors.

True

False

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Point-of-Purchase displays are a consumer sales promotion device.

True

False

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Mannequins are considered valuable tools for enhancing the shopping experience.

True

False

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Colors found opposite each other on the color wheel are called ________________ colors.

Complementary

Uncomplimentary

Formal

Informal

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Visual merchandising is a form of personal selling because its artistic aspects focus on the customer's emotional buying motives.

True

False

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

_____________ Merchandising coordinates all of the physical elements in a place of business to project an image to customers.

Formal

Informal

Display

Visual

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