Ch. 18 Review: Visual Merchandising and Display

Which of the following refers to the ways stores use floor space to facilitate sales and serve customers?

• Interior Displays

• Storefront

• Store Interior

• Store Layout

The storefront projects a brand identity and distinguishes a store from its competitors.

• True

• False

Point-of-Purchase displays are a consumer sales promotion device.

• True

• False

Mannequins are considered valuable tools for enhancing the shopping experience.

• True

• False

Colors found opposite each other on the color wheel are called ________________ colors.

• Complementary

• Uncomplimentary

• Formal

• Informal

Visual merchandising is a form of personal selling because its artistic aspects focus on the customer's emotional buying motives.

• True

• False

_____________ Merchandising coordinates all of the physical elements in a place of business to project an image to customers.

• Formal

• Informal

• Display

• Visual

A new retail clothing store whose target market is girls, ages 14-21 should use strong colors and bright lighting to attract customers.

• True

• False

Your store is under construction because there is not a functional way to facilitate and promote sales. Your store is in need of a better _____________ ______________.

• Formal Balance

• Informal Balance

• Store Layout

• Interactive Kiosk

Decorative props make the store more physically appealing to customers.

• True

• False