Promotion: Communication and Personal Selling

This is any form of communication a business or organization uses to inform, persuade or remind consumers about its products or services.

• public relations

• personal selling

• promotion

• advertising

Promotion is a _______________ process, which consists of a sender who encodes a message and directs it to a receiver who decodes it and provides some form of feedback.

• communication

• selling

• advertising

• feedback

The ________________ begins the communication process by creating the message.

• sender

• message

• encoding

• message channel

The _________________ is the subject, emotion or idea that is being communicated.

• sender

• message

• encoding

• message channel

This occurs when the sender converts the message into words, actions, or symbols that can be understood.

• sender

• message

• encoding

• message channel