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MRK 2100 CH 17

Authored by Pamala Smith

Life Skills

12th Grade

Used 7+ times

MRK 2100 CH 17
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19 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

The sales promotion technique that rewards consumers with an item either for free or at a reduced cost when they purchase another product is called:

a premium.
sampling.
a prize.
specialty advertising.

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

In the _____ stage of the sales process, the salesperson contacts the potential customer for the first time.

approach
precall planning
prospecting
qualifying

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Salespeople usually face difficulties in:

closing the sale.
approaching potential buyers.
precall planning.
following up after the sale.

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

With regard to sales promotion, magazines, newspapers, and package inserts are the standard methods of distributing:

coupons.
samples.
premiums.
specialty items.

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Bits Inc., a manufacturer of server processors, sends out its trained salespeople to inform prospective and existing customers about its latest range of processors and provide demonstrations. The promotional effort adopted by this company is an example of:

field selling.
push-cash selling.
networking.
over-the-counter selling.

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

The term “_____” refers to the postsale activities employed by salespeople that determine whether an individual who made a recent purchase will become a repeat customer.

follow-up
sales maintenance
post-closing
dissonance reduction

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

The Lands’ End catalog provides a toll-free number for customers to call and place orders. The staff is pleasant and knowledgeable and will place orders and answer questions. This is an example of a(n):

inbound telemarketing effort.
marketing communications element.
promotional mix component.
customer-driven technology.

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