Sports & Entertainment Marketing 1.1

Which of the following core standards of marketing involves collecting and using data to make future business decisions?

• selling
• marketing-information management
• financing
• product/service management

Which of the following marketing mix elements makes consumers aware of products and events?

• promotion
• distribution
• price
• product

Researching the demographics of a fan base for a particular sport would be most closely associated with which core standard of marketing?

• channel management
• pricing
• marketing-information management
• financing

Gross impression can 

• include company logos on sports apparel
• take place on a television show
• involve the number of times a product is associated with an athlete
• all of the above

Which of the following can be considered entertainment?

• performing arts, such as theater, ballet, and symphony concerts
• participation in sports competitions
• whatever people are willing to spend their time and money watching
• both a and c

Which of the following statements is NOT true

• Television is considered a mature distribution medium
• The first televised sports spectacular was a baseball game
• Technology enables marketers to receive instant customer feedback
• all of the above are true

What is the main product a stadium sells?

• 1) Tickets 
• 2) Parking
• 3) Concessions
• 4) All of the above

Stadium owners have often been accused by business owners of doing what to the prices for sponsorship opportunities?

• 1) Inflating 
• 2) Reducing
• 3) Changing
• 4) None of the above

Do stadiums charge different prices for different seats?

• 1) Rarely
• 2) Yes, almost all the time 
• 3) Never
• 4) All of the above

Ultimately, what does stadium management want to maximize?

• 1) Entertainment
• 2) Fun
• 3) Number of seats
• 4) Revenue