1.03 PD-024 Career Opportunities in Marketing

Which of the following traits are necessary in all marketing careers:

• Math skills and graphic design

• Teamwork and communication

• Creativity and independence

• Persistence and math skills

Which of the following is an example of advertising:

• A chef develops a new dish for her restaurant.

• A commercial for a new product runs on TV.

• A new store opens in your town.

• A sporting goods store starts to get more business.

Which of the following describes careers in marketing:

• They exist in very few industries.

• They are separate and distinct.

• They only exist online.

• They often overlap and run together

Kwacky Kwackers needs a new package design for its crackers. What marketing professional would be responsible for creating the new package?

• Advertising

• Marketing research

• Channel management

• Product management

At Jamilah’s job she focuses on all marketing functions, including channel management, marketing-information management, pricing, product/service management, promotion, and selling. What marketing career does Jamilah have?

• Digital marketing

• Public relations

• Service marketing

• Marketing management

What type of duties do customer-service professionals often perform?

• Preparing ads

• Paying invoices

• Handling complaints

• Receiving shipments

What marketing career focuses on keeping customers coming back?

• Public relations

• Customer service

• Marketing operations

• Product/Brand management

Hospitals, spas, and churches are examples of

• retailing.

• service marketing.

• industrial markets.

• non-store retailing.

Service marketers have a tough job because they have to market products that are

• intangible.

• tangible.

• unnecessary.

• nonexistent.

Booking hotel rooms for vacationers is an example of __________ marketing.

• sports

• feature

• benefit

• service