Art of Rhetoric: Persuasive Techniques in Advertising

an ethical appeal used to persuade an audience with rhetoric that shows credibility or honesty.

• ethos/ethos (noun)

• rhetoric/retórica (noun)

• pathos/pathos(noun)

• logos/logos (noun)

language designed to have a persuasive or impressive effect on its audience.

• ethos/ethos (noun)

• rhetoric/retórica (noun)

• pathos/pathos(noun)

• logos/logos (noun)

an emotional appeal used to persuade an audience with rhetoric that appeals to their feelings.

• ethos/ethos (noun)

• rhetoric/retórica (noun)

• pathos/pathos(noun)

• logos/logos (noun)

a logical appeal used to persuade an audience by use of facts and reason.

• ethos/ethos (noun)

• rhetoric/retórica (noun)

• pathos/pathos(noun)

• logos/logos (noun)

the activity (verb) or profession (noun) of developing print, audio, video productions for the promotion of commercial products or services.

• advertising/publicidad (verb or noun)

• commercial/comercial (noun)

• persuasion/persuasión (noun)

• appeal/apelación (noun)

a television or radio advertisement.

• advertising/publicidad (verb or noun)

• commercial/comercial (noun)

• persuasion/persuasión (noun)

• appeal/apelación (noun)

a process aimed at changing attitudes or behaviors by using language to convey information, feelings, and/or reasoning.

• advertising/publicidad (verb or noun)

• commercial/comercial (noun)

• persuasion/persuasión (noun)

• appeal/apelación (noun)

an earnest request for help, support, sympathy, mercy, etc.

• advertising/publicidad (verb or noun)

• commercial/comercial (noun)

• persuasion/persuasión (noun)

• appeal/apelación (noun)

a particular way of examining ideas or thinking, especially one that is reasonable and based on good judgment.

• logic/lógica (noun)

• empathy/empatía (noun)

• sympathy/simpatía (noun)

• ethics/ética (noun)

the ability to share someone else's feelings or experiences by imagining what it would be like to be in that person's situation.

• logic/lógica (noun)

• empathy/empatía (noun)

• sympathy/simpatía (noun)

• ethics/ética (noun)