AP Lang Quiz 1- Vocab and Chapter 1

The listener, viewer, or reader of a text.

• audience

• persona

• logos

• text

An acknowledgement that an opposing argument may be true or reasonable.

• concession

• occasion

• refutation

• text

Meanings or association that readers have with a word beyond its dictionary definition , or denotation. These are usually positive or negative, and they can greatly affect the author's tone.

• connotation

• context

• counterargument

• denotation

The circumstances, atmosphere, attitudes, and events surrounding a text.

• context

• audience

• polemic

• text

An opposing argument to the one a writer is putting forward. A strong writer will usually address it through the process of concession and refutation.

• counterargument

• audience

• connotation

• refutation

The spread of ideas and information to further a cause.

• propoganda

• pathos

• persona

• purpose

The goal the speaker wants to achieve.

• purpose

• audience

• subject

• text

Rhetorical techniques used to persuade an audience by emphasizing what they find most important or compelling.

• rhetorical appeals

• ethos

• pathos

• logos

A diagram that illustrates the interrelationship among the speaker, audience, and subject in determining a text.

• rhetorical triangle

• rhetorical appeals

• rhetoric

• rhetorical

define rhetoric?

• The sentence structure 
• The purpose of the text
• Effective or persuasive speaking or writing
• The authors attitude towards the subject